Applying technology to every aspect of marketing is no more a luxury. Marketing Automation, systematic demand generation or rules-based lead nurturing has now been widely adopted by all companies m

The talk titled “Methodological Issues in Management Research” for the podcast series of IGNOU is designed to summarize the journey of methodological paradigms in an applied domain such as manageme

Prof Harigopal enumerates how remote working has become a new phenomenon and at the same time gradually how it is becoming a new normal. He has highlighted on the new alternative models of workplac