Series 1 Episode 9: Navigating the new digital world business ecosystem: Marketing Automation

By Vineet Patawari/ 20-Oct-2020

About the episode

Applying technology to every aspect of marketing is no more a luxury. Marketing Automation, systematic demand generation or rules-based lead nurturing has now been widely adopted by all companies marketing organizations. For every aspect of marketing different specialized tools are being implemented depending on the scale of the organization.

Understanding Customer Relationship Management (CRM), Web and Mobile based marketing automation techniques, sales enablement is a need of the hour for all marketing professionals and students. In this interview we will delve deeper into areas like what is marketing automation, how can a marketer start implementing it from scratch and more. Stay tuned.

Episode Speaker


Vineet Patawari

PGDM (IIM Indore), CA, B.Com (Hons.) - Co-Founder & CEO
StockEdge & Elearnmarkets

Speaker's Profile

Vineet is deeply passionate about Digital Products, Digital Marketing, Growth Hacking, Edutech and Fintech. He started - which is now India's biggest financial market learning platform with over 350000 learners. Then he co-founded StockEdge, which is a self-research tool created to empower retail stock market investors. StockEdge has around 2 million downloads and is the most highly rated app at 4.5 in the category of finance app. He is also an alumnus of St. Xavier’s Colleger Kolkata and IIM Indore. He has been a visiting faculty in some of the premier educational institutes. Marketing Tech is one of his favorite areas.